Motricity Acquires GoldPocket Wireless to Extend its Leadership in the Mobile Media & Entertainment Market

Positions Motricity with Unmatched Presence Across On-Deck and Off-Deck Markets

DURHAM, N.C. and LOS ANGELES—July 17, 2006—Motricity, a leading global provider of mobile marketplace management solutions, has acquired GoldPocket Wireless, a leader in mobile interactivity and marketing solutions for media and entertainment companies. The acquisition gives Motricity an unmatched customer footprint and positions the company as the most complete supplier of on-deck and off-deck solutions for mobile operators and media and entertainment companies.

The combined company powers the largest mobile operator in the US, six of the top 10 carriers in North America and 20 of the top television networks. GoldPocket strategically extends Motricity’s mobile content offering, enhancing Motricity’s award-winning FuelTM platform with a distribution gateway that connects more than 200 million subscribers and a mobile marketing campaign manager that has been chosen by 45 media companies to power large-scale interactive campaigns with real-time requirements. Together, Motricity and GoldPocket power some of the most successful, innovative mobile campaigns in the media and entertainment business, including: BET Mobile, NBC’s “The Apprentice” and “The Biggest Loser,” CBS’ “CSI NY” and “Big Brother,” the Olympics, CNN’s “Rock the Vote” and more.

“This is a tremendous acquisition for Motricity for three key reasons,” said Ryan K. Wuerch, chairman and CEO of Motricity. “First, GoldPocket extends our relationships in the media segment with a phenomenal customer base that includes giants like NBC, CBS, Turner and Fox. This is a perfect complement to our existing mobile operator and media customers such as Cingular, Alltel, Sprint, Leap, BET and others. GoldPocket’s best of breed messaging and mobile marketing campaign solutions fit extremely well with our existing Fuel portfolio, enabling us to continue to expand and deepen our relationships with customers. Finally, this acquisition positions Motricity as the leading player in the off-deck market, which we believe will experience explosive growth in the coming years to the benefit of both our mobile operator and media customers.”

GoldPocket’s technology was built to integrate with a variety of interactive or enhanced television applications selling complete offerings to television networks that are rapidly deploying wireless services, such as NBC, CBS, CNN and Bravo. They have become a leading provider of technology and solutions for mobile content creation, management, delivery and billing, with strong relationships with over 15 mobile operators including Cingular, Sprint and Verizon. As a result of this transaction, Motricity is the only company offering proven, scalable offerings across multiple key mobile content solution categories, including: storefronts, portals, messaging, content aggregation, marketing campaign management and community solutions for both on-deck and off-deck markets.

“For the past six years, we’ve been focused on innovating and building the industry’s most robust platform that is able to withstand high-performance environments that are inherent in the real-time television world,” said Steve Leonard, CEO, GoldPocket Wireless. “We are very excited to be part of Motricity, a company that shares our same vision and drive. Through our experience and relationships across various segments, we offer the industry’s best combination of real-world experiences and technology. This is a great advantage, as we know from experience that our customers want to work with a proven vendor who can offer a complete solution resulting in a fast, reliable, successful offering to their audiences.”

"Over the last 12 months, GoldPocket has built a large customer list in the mobile media and entertainment market and their strength is off-deck, while Motricity's core can be viewed as on-deck,” said Roger Entner, Vice President, Wireless Telecom at Ovum. "Mobile content consumers get their content either through the carriers (on-deck) or directly from the brands or content developers (off-deck). Being able to play in both distribution arenas is a business model not all companies can present."

About Motricity Motricity is a global leader in Mobile Marketplace Management, offering the industry’s only managed suite of mobile content services. Motricity's Fuel™ 5 platform and suite of managed services reduce the time-to-market for new mobile services, create new revenue streams and improve brand loyalty through expert mobile merchandising and customer relationship management. Motricity is the leader in powering mobile communities, leveraging the strength of mobile community provider M7 Networks, acquired by Motricity in 2005. Motricity's Fuel platform recently received the GSM Association Award for "Best Service Delivery Platform" and was named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. By offering technology and services that unify the mobile content ecosystem, Motricity creates compelling user experiences and delivers profitable mobile content services for top brands such as BET, Cingular, Verizon Wireless, China Unicom, O2, Amazon.com, Palm and a network of consumer Web sites, including eReader.com and PalmGear.com. Motricity is headquartered in Research Triangle Park, N.C., and has offices in Beijing, London, Munich and San Diego. For more information, please visit www.motricity.com.

About GoldPocket Wireless GoldPocket Wireless is the leading provider of mobile content creation, management and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company’s customer list is simply unmatched in North America, including top media companies such as CBS, NBC, CNN, GSN, Showtime, A&E, History Channel, SCI FI Channel, Bravo, Cablevision, Live Nation, Fandango, Tribune, Condé Nast, Fox, Hachette Filipacchi, Wind-Up Records, USA Swimming, Clear Channel Radio, WeatherNews, Inc. and Meredith.